Pamela Wideman Photography

Pamela is a photographer in Waterloo, Ontario, Canada. Her studio has grown over the past few years to include two other photographers to help with with family, wedding and boudoir photo shoots. With the growth, her old website didn’t fit her business any more.

The goal of the redesign was an update to better represent her studio while still maintaining some of the style of the previous site which was a mix of two shades of brown with bold white borders and accents. I’m happy to say that we were able to save one element of the old site – the logo. Everything else is completely new. The main body of the site sits on a floral, textured background and mimics a piece of folded paper with its own soft, floral motif. Everything was kept very simple so navigation would be quick and easy for potential and current clients.