Scott Deardorff is probably best-known for his Photoshop smudge painting technique. After a wildly successful year sold out sessions of Smudge Painting in Photoshop at Digital Art Academy, Scott created two DVD-based video courses to help keep up with demand – the Mastering the Digital Canvas series.
To distribute his DVDs, Scott needed a website that he could update easily with future products and services and that had e-commerce functionality. E-commerce software is complicated and often difficult to manage. Based on some prior research I had done for my own site, I decided to take the usual WordPress site another step forward and add a customized shopping cart.
The custom shopping cart worked out very well. Being created totally from scratch, except the underlying framework, Scott and I could work together to create product pages that weren’t bogged down by the usual clutter of e-commerce packages. The result is simple, clean, very elegant and easy to use both for Scott and his customers.