Client Website Launch: Splash Designs
I recently had the pleasure of working with local artist Alice Rambo on the starter site for her new venture, Splash Designs. This is my third project with Alice. Previously, I’ve helped her create her logo, business cards and and an identifying flyer. All of them, if I say so myself, have turned out great, and Alice has been thrilled.
For her beginning website, Alice didn’t need anything very complex. She basically wanted something that introduced her to the community along with a few samples of her paintings. With her love of color and spontaneity, we started with a vibrant background taken from one of Alice’s abstract paintings, which matches the styling of one of the accent walls in her studio. On top of it, we’ve added various design elements taken directly from her business cards and other marketing materials along with her splashy logo and several paintings chosen by Alice.
Business Cards
Before the website, as mentioned above, Alice commissioned her business cards with the idea that they should be “fun” and have some representation of a splash to accompany her business’ name. Sure, we could have done a traditional paint splat, but that wouldn’t fit Alice’s larger than life personality. During an in-person consultation, we came up with a conceptual “splash” that does bring in some specks of a normal paint splash, but adds so much more with swirls and modern flourishes.
The end result is a card designed in Adobe InDesign CS3 for traditional one-color printing. For her first round, Alice chose to use a lively aqua-cyan ink (which ties into the color of her website background), and they look fabulous printed on a double-sided glossy card! She really likes the fact that as the blue cards begin to run out, or if she’s ready for a quick change, she can just have another batch printed in another color to keep things nice and fresh.
↑ Logo Side | Information Side ↓
